Do you know that famous people such as the Kardashians are paid thousands of dollars just to have fun? Yes, that’s right. When you see a famous personality in a bar or club and he/she subsequently tweeted about the place, that might mean he/she was paid to do it. Kim Kardashian, for example, was paid a whopping $20,000 to $40,000 just to tweet about going to a nightclub. The result would be instantaneous, that you, as a business owner, would forget about that wad of cash you just let go. If you’re having trouble with your Tampa nightlife business, you may need to learn more about using endorsers.
Social media followers
The bulk of the power comes from the number of followers they have on Instagram and Facebook. You may think that one person is just the average joe and would have no influence over the decision of consumers, but look at his/her Instagram page and check how many followers that person has.
If he/he has hundreds of thousands of active followers, trust us. He/She is getting paid to promote certain products and services (unless otherwise specified).
Bretman Rock (Instagram handle @bretmanrock) is an interesting story. He rose from the invisibility that Hawaii (where he grew up) offers and proceeded to rule Instagram with his funny antics and makeup tips. Before you know it, he bought his own house and car and has been traveling around the world to attend events with A-listers.
He did all this while in his teens! He has over 10.1 million followers on Instagram. As a business owner, if you don’t want to tap that rich source of consumerism, then you’re not doing your business any good.
Blog subscriptions
Everywhere in the world, people are blogging like crazy about everything under the sun—travels, finances, relationships, careers, etc. And readers are consuming these blogs like vultures.
They get obsessed with the lives being led by these bloggers. They feel that these bloggers are part of their lives, too. These bloggers are fast becoming celebrities, too, and they get many freebies from establishments—free travel and accommodation, free entrance fees, free drinks, free food… all for just one thing: a space on their feed.
If you are lucky enough to get on the feed of a famous blogger, you know how influential one post can become. It could lead hundreds of inquiries about your business. If you are a restaurant, you’ll find customers entering your front door as soon as you open it. The influence is instantaneous.
The power is like nothing we’ve ever seen in the marketing world. Tap these bloggers, make a good impression, and your business got a pretty good chance of being successful.