Florida Nightlife

In a recent survey, market research found out that there is 21 percent of the millennial generation that prefers to drink alcohol at home because going out takes too much effort. Whether they want to be more frugal with their Tampa nightlife or not remains to be seen, but this is a concerning trend for bars and clubs everywhere. If you cannot cajole this generation, with a spending power of almost $200 million annually, then how will nightlife businesses be able to survive? Baby boomers are staying at home, too, and Generation X are building families and focusing on having houses and cars of their own. Quality experience More than anything else, millennials want a new experience every time they go out. You cannot serve them the usual drinks and expect for them to come back. They want something new all the time and you have to make crazy adjustments in your business to keep them interested. Instead of serving their drinks to their tables, why not bring the bartender o…

The thing about the millennial generation is that they are always looking for something new and interesting to take their minds off the problems they face—inadequate capacity to buy their own homes and a career that might be spiraling down. They destress through Tampa nightlife, through experiencing new things, and through hanging out with their friends in different places each time. As a business owner, you want them to keep coming back to your nightclub or bar. You want their power to influence their friends and their network to check out your bars, too. But before this generation does that for your business, you have to impress them first and impressing these millennials are not as easy as it sounds. Value for their money Do not be fooled by studies that showed millennials have a spending power of about $200 million annually. Yes, they do, but that does not mean they will spend that money with no control. They want value for their money and they want to receive ex…

The spending power and influence of millennials can bring a business to its knees, or it can make your Tampa nightlife business bigger than you can ever imagine. The influence is powerful enough to catch your attention as a businessman. Failure to tap into this rich resource is a mistake that would cost your business. If you want your business to have a piece of the estimated $200 billion that millennials will spend on shops, restaurants, and even nightclubs annually, you have to follow these tips: Be socially responsible Believe it or not, but millennials might only support companies that are socially responsible. You’ll see this on how they interact with their peers and businesses. They go to the streets to fight for equality, just pay, and many political and social illnesses. Now more than ever, millennials believe that taking care of your employees and of the world around you speaks about your business and its core values. They want to support a business t…

Do you know that famous people such as the Kardashians are paid thousands of dollars just to have fun? Yes, that’s right. When you see a famous personality in a bar or club and he/she subsequently tweeted about the place, that might mean he/she was paid to do it. Kim Kardashian, for example, was paid a whopping $20,000 to $40,000 just to tweet about going to a nightclub. The result would be instantaneous, that you, as a business owner, would forget about that wad of cash you just let go. If you’re having trouble with your Tampa nightlife business, you may need to learn more about using endorsers. Social media followers The bulk of the power comes from the number of followers they have on Instagram and Facebook. You may think that one person is just the average joe and would have no influence over the decision of consumers, but look at his/her Instagram page and check how many followers that person has. If he/he has hundreds of thousands of active followers, trust us. …

Are you thinking of investing in a Tampa nightlife business? Just because you have seen the club packed with people every night does not mean it’s the right business for you. Look, we get that everyone wants to get a piece of the cake. If something is trendy, then we should try to get a piece of that, right? Well, in some cases, yes. But in the case of running and managing a nightclub, the contrast is stark. Do I like to party? The thing about investing in a club is you have to understand the ins and outs of partying, too. Why? Wouldn’t you want to visit your club when it is busy and when customers are partying like crazy? Whenever you want to invest in a business, you have to ask yourself if you believe in the products and services you are offering. Otherwise, it’s a complete waste of time. So, if you could not enjoy dancing, partying, music, and even booze, why would you want to get involved in an industry such as this? Do I have the network for the nightlife in…