How Millennials Use Smartphones To Do Lakeland Shopping
Although millennials still want the experience of Lakeland shopping in the brick-and-mortar locations, they are now more inclined to use their smartphones to find deals and discover new products.
The spending power of this generation is not something to be ignored. Among them, they have a cool $200 billion to spend annually on retail shopping and on restaurants. Any business who fail to tap this rich resource of consumers will be doomed.
Deals and special offers
According to studies, 54% of mobile prodigies use their smartphones to find deals and discounts both in the online world and in the physical stores. The key to offering deals and special offers is relevancy. Millennials prefer receiving deals and discounts when these offers are customized to their location.
They want their interests and their habits to be recognized and they want the messages to be tailor-fitted for them. Millennials are accepting to in-app offers, which means you can partner with popular…
Read more