Although millennials still want the experience of Lakeland shopping in the brick-and-mortar locations, they are now more inclined to use their smartphones to find deals and discover new products.

The spending power of this generation is not something to be ignored. Among them, they have a cool $200 billion to spend annually on retail shopping and on restaurants. Any business who fail to tap this rich resource of consumers will be doomed.

Deals and special offers

According to studies, 54% of mobile prodigies use their smartphones to find deals and discounts both in the online world and in the physical stores. The key to offering deals and special offers is relevancy. Millennials prefer receiving deals and discounts when these offers are customized to their location.

They want their interests and their habits to be recognized and they want the messages to be tailor-fitted for them. Millennials are accepting to in-app offers, which means you can partner with popular smartphone applications and reach your target audience.

Product discovery

Millennials use their smartphones to check the latest fashion trend and what style to follow. They like discovering new products and at least 31% of them use apps for inspiration before going to the brand’s physical store to shop.

Remember that this is a critical junction because nearly half of all millennials have moved away from consuming traditional media such as the television, radio, and magazines, and have replaced them with mobile apps. As a business, you still need to advertise and promote your products but this time, use a different device.

Social shopping

Even when millennials are out shopping in the physical stores, they still use their smartphones to ask their friends and families what they think of a particular product. And even once they purchased the products, they would still use their smartphones to send a message or a photo to their network.

That is free advertising for your products. You should always make sure that your products look good under the light used in your stores. This will entice the friends and families to vote for the purchase of the item.

Comparisons

Millennials are using their smartphones to compare prices, so always make sure that your prices are competitive and that you make the best offer in the market. Millennials are swayed by discounts, deals, and lower price tags. You will lose them if you keep on hoodwinking them to buy the same product for a higher price.