The millennial generation, which has an estimated $200 billion purchasing power annually, moves fast. Their interests change constantly and you need to keep up with them if you want your business to stay afloat. Your Lakeland shopping business has to audit prices, promotions, and the quality of the store interiors if you want this generation to keep coming back to your store to purchase your products.

Here are the top shopping trends that will attract millennials to your store:

Mobile-optimized business

Going mobile does not only refer to your shop’s website and social media presence. This means that in your brick-and-mortar store, you need to allow “contactless” payments through Apple Pay and Android Pay.

There’s nothing this generation hates more than having to wait for transactions to get processed. They want to be done with their business fast and they want instant gratification. By using the old swipe-the-card process, you are delaying that gratification.

Product pricing

Millennials are very aware of the prices of the products they want to purchase. Even before they arrive at your store, they know how much they are going to pay for the items you have. They have checked these online and they have compared the prices with other stores.

To stay competitive, businesses need to offer competitive pricing, too. Millennials can easily check the prices of the same products in other stores while they are in your store. They could easily exit your store and go to the place where the products are cheaper.

Loyalty programs

In a survey released by Bond Brand Loyalty, millennials said they will change where they shop if it means getting more rewards. Millennials are big about loyalty cards, discounts, and rewards. They want to feel the exclusivity of shopping in one store and they want their loyalty rewarded. Loyalty programs that offer free shipping may be particularly effective and popular.

Pleasant store environment

Millennials take pictures of everything—the food they eat and the places they visit. The environment of the store is particularly important to them. They don’t gravitate towards loud and busy stores anymore. Instead, if they want to shop, they want a calming environment where the products are top notch and the customer service is excellent.

Your stores should be calming, relaxed, and unfrenzied, so millennials will not feel stressed out visiting them. You also need to make sure that the space is Instagram-worthy because trust us, this generation takes a load of pictures.