As a Tampa nightlife club owner, you’re not just required to run the business side of things and to manage your employees. You need to think of ways to promote the business, so that the customers and the money keep coming in. You cannot be contented with the nightly gimmicks your club has such as ladies’ night or a DJ playing a certain music theme. You need to be creative in hosting events because this is critical to your bar’s success.
And along with hosting and organizing events, it is essential that you promote these events to the right market. You must develop a strategic marketing plan to persuade customers visiting your bar and attending the events are worthy of their time.
Market the events eight weeks in advance
Start small. Tease your target audience that there will be a special event in a few weeks times. You need to start early, so that your customers will cross out that day on their calendars. Plan and develop a strategy in line with your promotional budget, and increase the size of the promotion both in frequency and in size as the date of the event draws near.
Locate sponsors for the events
Cross-promote the event and start inviting sponsors to your nightclub. Local restaurants, media outlets, retailers, and liquor distributors may agree to hang your posters on their premises. In exchange, you need to return the consideration during the event itself. Simply announce the names of the sponsors during your event, so that the customers could check out these local businesses, too, in the future.
Hang flyers and signs in the club
You may be marketing to other people, the non-club goers, but you might have forgotten to promote the events to those who go to your club regularly. Make sure there are plenty of flyers and posters around your club, so that your nightly customers will get to see it and put that on their schedule. Every night, ask your DJ or the band playing in your club to announce the date of the event. If there is a contest connected to it, have them announce that, too.
Utilize online marketing tools
Of course, no event could ever be successful without using Facebook, Twitter, and Instagram. If your budget permits it, pay Facebook to promote your events to a wider range of audience. Facebook will also allow you to notify your friends and followers about the event’s time, date, and place. A day before the event, Facebook could also be programmed to remind those who were invited, as well as those who fall under your “radar.”