Attracting the millennial crowd means more than just using social media. Some businesses fail to notice that the one thing millennials want is for your voice to be heard. They want to support a Tampa nightlife business that is not afraid to take action when the situation calls for it.
Constant market research
This millennial generation is constantly changing the ways they consume products and services. If you want to tap this rich resource, you must constantly study the latest trend that they are following.
Do not be afraid to shift gears and architecture if it fits your business. You have to follow where this generation goes and the only way to know that is to do a thorough research on them.
Eye-catching graphics
Millennials spend just seconds browsing through a website or a Facebook page. If you want to catch their attention, make sure that your graphics, images, and content are eye-popping. Make an impact that is relevant and vibrant, so they won’t forget about your brand.
Stay true
The one thing that millennials hate is being fooled. If you’re marketing your business as something that supports a particular cause, then make sure that is in line with your business practices. Do not say you care for the environment when you are using plastics everywhere.
Do not say you care for the right wage when there are labor cases filed against you by your own employees. This generation is smarter than what we give them credit for. They don’t want to be fooled and they hate being the object of ridicule.
If there is a promo or a discount during a particular time of the day, don’t hoodwink them into purchasing something before the discount is applied. Make sure that all important terms and conditions are on the promo materials. This generation is not stupid and they know when they are being played.
Monitor pricing
The competition is tough and other businesses play the pricing game well. Monitor how drinks and food are being priced in similar bars and nightclubs.
Millennials want the best for their buck. They would not support your business if they think they will get better food, service, and prices somewhere else. Try to compete on the level that this generation can afford.
Innovate
Find new ways to plate your food and serve your beverages. Millennials love experiencing new things so the only way to keep them is to give them new kinds of experiences regularly.