When it comes to running a Lakeland nightlife club, this is very different from running other types of shops. The nightlife industry is very competitive, and if you’re the hot new club right now, you can be past news overnight. It’s a very unpredictable industry which makes sense why you have to look for something to guarantee that your club stands out, and continues attracting new customers. Here are some unique ways that you can give your club an edge over your competitors.

Advertising

There are many ways to get your club noticed by the public. Of course, on of the best ways you could get the name of your club out there is by word-of-mouth, but you have to remember to utilize other advertising strategies. You can put up interesting posters or hand out flyers in locations where your typical customer base can usually be found.

Of course, you shouldn’t forget the power of social media. You can make use of various social media tools to help boost exposure and generate some interest in your club. You can also work with local blogs and sites that have a primary focus on the local nightlife to get your club’s name out there.

Host new talent regularly

While you are primarily a club, it might help to bring something fresh to your club on a regular basis that people would want to see. It could be a new dance act, a band, DJ, or even a magician, if you’re feeling a little adventurous. Make use of your advertising tactics in order to generate some buzz and get people interested as early as possible.

Offer incentives

An interesting way you can get people talking about your club is by offering an incentive to attract people to your club. It could be in the form of a promo, like offering the first 100 customers a free drink, of having a ladies’ or gentlemen’s night where you offer drinks at a discount to either the men or the women.

You can also make use of social media by offering a drink or other incentives to people who take a photo of themselves at the club and tag themselves. It’s all a matter of being a little creative with your efforts.

Offer weekly contests to give your customers something new to look forward to

Another way to generate buzz for your club is to host regular contests for people. You can have a theme night every week, and give a prize to the people who best follow that theme. Or if you want to bring out the competitive nature of people, you can host trivia nights. Sure, it’s a little unorthodox for a Lakeland nightlife club, but isn’t that the point?