The spending power and influence of millennials can bring a business to its knees, or it can make your Tampa nightlife business bigger than you can ever imagine. The influence is powerful enough to catch your attention as a businessman. Failure to tap into this rich resource is a mistake that would cost your business.
If you want your business to have a piece of the estimated $200 billion that millennials will spend on shops, restaurants, and even nightclubs annually, you have to follow these tips:
Be socially responsible
Believe it or not, but millennials might only support companies that are socially responsible. You’ll see this on how they interact with their peers and businesses.
They go to the streets to fight for equality, just pay, and many political and social illnesses. Now more than ever, millennials believe that taking care of your employees and of the world around you speaks about your business and its core values.
They want to support a business that is socially responsible, so don’t be surprised if you find your marketing strategies centered on environmental protection and other things that are important to millennials.
Stay connected
Millennials have a lot of friends. They have a whole network of friends that they ask for recommendations before going to a restaurant or to a bar.
You need to make sure that the networks think you’re amazing and that they are going to talk among themselves about how cool it is to hang out in your bar.
That being said, you need to be visible on social media platforms. From Facebook to Twitter to Instagram to Snapchat, potential customers should have an easy time finding and locating you and knowing about your latest promos and discounts.
Update your website and your social media accounts. Engage with your customers and make them feel a part of the inner circle.
Serve good food
You cannot fool millennials with Instagram-worthy ambiance and interiors. Sure, they will visit your place once to take photos and upload them on their social media accounts.
But will they visit for a second time? Will they tell their friends about the great food and drinks you serve? You need quality ingredients for the food and drinks if you want this generation to patronize your business.
Millennials are interested in quality and healthy food (yes, they are also healthy and fitness conscious). The combination of Instagram-worthy interiors and great food is the secret recipe to success.