There’s one thing we know about running a business—it needs to have its own distinct brand. The success, therefore, of a business relies on how present this brand is and how customers will get to familiarize themselves with the brand. Having a mobile app for your Tampa nightlife business will allow your brand to be a part of the customer’s daily life.
Since most smartphone users these days are glued to their phones up until the time they have to go to sleep, your mobile app will always be visible to them. Every time they browse through their phones, they will see the app and they will remember your business.
Of course, there’s a whole different strategy on how you can make them download the app, but that’s for another article. Here, let’s focus on why creating a specific mobile app for your business is important.
Create brand value
Your mobile app will be very specific to your business’ brand. It will create content and it will have features that will emphasize the club’s brand and what it means to be seen there.
You can publish photos there of the clubgoers, as well as let them interact with each other through the comments section. You can also create a fan wall where they can leave their messages and their comments about your bar.
Market the business
Use the mobile app to inform your customers about events, special menus, special appearances, promos, and discounts.
If there are more people at the events, that means more profit for you. You could also persuade the customers to turn push notifications on, so they can get the latest updates and news about your club or bar.
Customer utility
Create a filter for your menu, which would allow customers to tick off categories—vegan, meat-only, desserts—making it easier for them to find a dish they want in your vast menu. You should also allow reservations through your mobile app so that customers would be assured that a table is waiting for them upon their arrival.
Just make sure to be clear about your rules regarding booking a table through the app because some customers may be unreasonable about it. Another great feature you could add is to partner with a cab company that your customers can book via the same app. There would be no need for them to transfer to another app to book a ride home.