The food business is no longer confined in sit-down Lakeland restaurants and fast food chain. There’s a new kid in the industry. It’s the food truck and it’s making waves and earning its potential as the best investment you can make if you want to enter the food industry. If you want to know whether you should convert your sit-down diner into a food truck, you have to read these benefits first:
They require low initial investment
A sit-down restaurant would require you to lease a land or a building. That alone would up the cost of your initial investment.
A food truck doesn’t need to be bought. You can take advantage of the growing number of food truck rentals. And if that does not suit your business model, you can always invest and buy one. That’s certainly cheaper than buying a piece of land or renting a building for years.
You would need to outfit your truck with exhausts, kitchen supplies and equipment, heat lamps, grillers, etc. All of these can be bought for cheaper than it would cost you to build a working kitchen in a sit-down restaurant.
They involve low operation cost
A sit-down restaurant would require you to hire a full staff, invest in expensive utilities, and pay property taxes. A food truck needs only a few staff or you can even do it yourself.
The taxes will also be much lower compared to a mortar-and-brick location. Maintaining the fixtures and the building of a restaurant is also more expensive than simply maintaining and repairing a few fixes that your food truck needs.
They attract more customers
The food from food trucks is known for being inexpensive. People from all walks of life can afford it. A meal from a food truck will cost as little as $3.
These food trucks target customers that could not afford an expensive meal in a sit-down restaurant or the boring food from a fast food chain. They aim to diversify the food being offered to customers.
They can experiment with location
If your business model does not work at a particular location, you can move to another location and see if your food truck is capable of thriving there.
Of course, you need to get permissions and pay the necessary fees, but these are mostly formalities and it is easier to experiment with your audience when your restaurant is mobile. You can also use this mobility to bring your food trucks to food fests and other events around the city.