If you notice that your retail store is not attracting as many customers as before and you are losing your loyal clients, you may be doing something wrong or you may be not doing something. But one of the things you have to understand about today’s generation is that when it comes to Lakeland shopping, they have more options now than their parents and grandparents.

The previous generations simply go to the store to pick up what they need. There are no other options and they trust the local stores to have what they need. They are consistent with their shopping behavior.

This is not how it goes now. Today, millennials are always seeking for something new. They want fresh experiences and they want quality products and services. They don’t go to the mall to pick up the first thing that catches their attention. No, they want to compare these products with the others they see and purchase the more cost-efficient one.

Not only that, but millennials have changed the ways they shop. They no longer troop to the local mall to find what they need. They have several options now and they value the experience as much as they do the products they see.

Farmer’s market

Millennials love going to the farmer’s market because it is a chance to see some independent players in the retail industry. Sometimes, all you need is a pair of jeans that are not priced $100 because of the brand. The same goes with a basket of strawberries. Do you want the good ones? Are you willing to pay $10 for a pack in the grocery when you can get more than that for the same amount of money?

Hole-in-the-wall stores

Millennials are always on the lookout for hole-in-the-wall restaurants, stores, etc. They believe that finding stores like these is a gem and there’s an exclusivity to it that millennials love—it’s like a secret that no one else knows and they’re the holder to the key.

Local craftsmen

There are really some good artists out there who can make a nice necklace out of a couple of gems and thin wire. Millennials love supporting local artists because they relate to them. Some of these local artists are even their peers. The great thing about millennials is they love supporting each other.

Online

Finally, millennials are online almost 24/7 or as long as they are awake. If they turned their notifications on for certain apps, they are bound to receive discounts and coupons they can use on the online shops. This is one reason why they love shopping online. But of course, there’s also the facts that online shopping is convenient, fast, and hassle-free.