Everybody’s on Instagram these days. In fact, some people maintain an Instagram account but not a Facebook account. For many, Facebook has become so saturated with bad and fake news that it became more and more toxic to keep up with the news feed there. Instagram is more peaceful, at least for now. It’s calmer and it has a lot of cool features that keep it interesting. You can use these features for your Tampa shopping store.
Catch the attention of your customers through the images that you post. If you are selling clothes, ask someone to model the clothes for you and have a photographer take the shots and edit the photos. You can then upload these on Instagram and show the world what they are missing out by not visiting your store. But how do you attract people to go to your page?
The first thing you need to know about using this social media platform is the power of the right hashtag. Here’s the thing about hashtags: they are only good when you know what people are searching for. Think of it as the equivalent of SEOs in social media platforms. People are searching topics on Instagram using hashtags. That’s basically their keywords.
So, if you’re looking for baby clothes in Tampa, Florida, you would need to search for these hashtags “babyclothestampa,” “tampababyclothes,” “babyclothesflorida.” You get the drill. If you want people to see your products, you need to use the appropriate hashtags. That way, once they enter the keyword, your posts will immediately catch their attention.
That’s the other thing: you need to make your Instagram public. There are some online stores that have a private setting, but they only do this when they’ve amassed plenty of followers already. If you’re just starting in the business, you better keep your profile public to allow everyone to see what you’re selling and offering. Once the followers have piled up and you think there are too many detractors, you can put your page in private and have true customers ask permission to follow you.
You may also look at the paid ads services of Instagram. The algorithm could land you on the screens of your target market. If you are targeting the foodies, your page could appear on the “sponsored” section of an Instagrammer’s news feed. By merely posting the right images and content, you could land a potential buyer.