Have you ever shopped online? If so, where you solely focused on Lakeland shopping or where you doing something else? Interestingly, a study released by Namogoo revealed that more than 57 percent of online shoppers have shopped while at work. In fact, you are probably working now while reading this article.
But that’s not all, online shoppers do a lot of things when they go to their favorite online store. They do household chores, in-store comparison shopping, cook, dine out, and run errands. There is also a small percentage of shoppers who shopped while commuting to work, while driving, and while exercising. This data confirms that shoppers tend to do their daily activities while shopping online.
Now that we have this data, what can a business do to enhance the shopping experience of the shoppers while they are doing these other chores? The answer is a great website with clear product images. There’s nothing more annoying than having to wait for a page or photo to load when you are already simply doing your shopping on the side.
As a business owner, you have to provide a seamless shopping experience where the customers can get in the website, review the products, put the products in the shopping cart, and have them shipped to their home/office address.
Another important factor for customers that businesses don’t think too much of are the product reviews. More than product descriptions, customers are looking at the reviews of their fellow customers. These reviews will help them decide whether to buy the product or look for a similar one. And despite the explosion in video content, this is the least important factor that customers rely on. It seems that product videos are not a consideration when customers made their purchasing decision.
The worst part of the checkout process for online shoppers is the frustration of having to enter the same information twice (especially the address part). Other factors that frustrate customers are clunky websites, a back button that does not go back to the previous page, inability to change the order, and too many fields to fill out. Of course, customers are also frustrated when the websites don’t accept the PayPal payment method.
Customers abandon their carts when the shipping fees are enormous, when the websites don’t work, and when they have to create an account before being able to order. They also have security concerns when giving away their credit card and personal details.