Keeping your customers interested in your Lakeland restaurants is harder than ever. It is not enough to provide them with great food and service.
They now require every business to be social-media savvy, to have an Instagrammable ambiance, and to have an environment that fits their needs—whether it is working on their laptops or hanging out with friends.
For brands to stand out and have a lasting relationship with your customers, you must provide them everything they are looking for—the technology, the food, the service, and the social-media status your restaurant conveys. Here are a few ways to accomplish your goals and impress and engage customers:
Use dynamic digital screens
Digital screens bring a new life to static menus and wall hanging. Instead of the usual boring format of menu items behind your counter, install a digital screen that will flash a list of products and photos.
It can also show promotional videos but make sure that the content will make it easier for the customers to have fun while choosing the menu items.
Create new menus monthly or quarterly
Although digital screens are captivating and they keep the users engage, there is another way to show your creativity and that is through your menus. Printed menus are a fun way for customers to showcase your restaurant on their social media.
They would take photos of the menu with the food they ordered and then subsequently post those photos on Instagram or Facebook. This is beneficial for your business’ marketing strategy.
Allow table-side ordering
Have you been to a sushi restaurant with a conveyor belt and a tablet where you order your food? The plate with the sushi or maki will stop right in front of you.
You can install touchscreens or iPads to enable customers to digitally browse through the selection of food. They can also watch promotional videos using your tablet while they wait for the food they ordered.
Encourage guests to share photos of your food
People love sharing photos of the food they eat especially if the desserts, entrees, or appetizers are well-plated.
Social sharing of a dining experience is a popular trend these days and your restaurant can benefit from it by placing messages around your restaurants, encouraging customers to share photos of the food and using a particular hashtag.
You can even host contests and reward customers for sharing their best photos of your food.
Share user-generated content
People love when their posts are being shared by the official Facebook or Instagram pages of the restaurants they follow.
Somehow, they feel validated that their posts are being shared. You can also share their posts on the digital screens of your restaurant, provided that they gave you their approval.