You might think that there’s no way you can organize events with zero to low budget but trust us, there’s a way around this little issue of yours.
Of course, you need a lot of patience, determination, and research ability but if you managed to plan your event without shelling out cash, you will be completely confident of your skills and talents, right?
Idea and concept
Everything starts with a single idea. Once you have finalized the idea, it’s time to start conceptualizing and that means thinking about the design and the decoration of the site and tagging companies who will be interested to join or invest in the event. You have to think of a way to make the idea unique and to interest your stakeholders.
Know your audience
You may not think this is important at the beginning of your conceptualization of the event, but this is actually the most critical aspect of organizing events.
This is your key to finding the right investors and sponsors. How will companies invest in your event if they don’t know who your market is going to be? You also need to consider several other factors such as the price of the event and the time and date when the event will take place.
If it is too pricey, students won’t be able to attend it. You need to consider providing discounts and promotions. If it’s happening during school or work time, how will your target audience attend it?
Create the agenda
Is it going to be an all-day event? Who are the speakers you can invite? You need to be very clear about your event’s goals and agenda because this will also determine the event place, the partners, and the sponsors.
Find the right venue (for free)
If your event is about the protection of the environment, maybe you can partner with local environmental groups who have offices of their own.
You can tap these groups and ask to use their offices or their conference halls for free. If the agenda of your event coincides with their main agenda, they will let you use their facilities without charge.
Invite speakers (for free)
What your speakers are looking for is the reason why they should spend time with your audience. Who is your audience? What benefits will they reap from speaking before them?
You need to make sure that the speakers know the audience can boost their brands and their names. That’s the only way you can convince industry leaders and experts to take time out of their busy schedules to spend on your event.