In the United States alone, there are some 92 million people considered to be a part of the millennial generation. The Tampa nightlife industry is tasked to tap this generation and be a part of the $200 billion they are supposed to spend annually since 2017.

But millennials don’t like to go clubbing anymore. They prefer staying in, meeting people on Tinder, and chilling out with their friends in a cozy bar or pub.

Most of them don’t want to spend hundreds of dollars on drinks and cab fare. They want to save that money to experience new things—go to a festival, travel the world, and taste a new dish.

Clubbing is too impersonal for this generation. Yes, the same generation that meets partners online and socializes with their friends on social media is complaining about clubs being impersonal.

But as a business, how can you survive this changing landscape?

Quality over quantity

Millennials are willing to pay to go to your club if it is a quality club. They are the most broke generation and they are in debt because of student loans, but they are willing to part from their hard-earned money only if your business provides the quality experience they want.

Remember that when it comes to millennials, all they want to talk about is fresh experiences. They like experiencing new things and they will evaluate products and experiences if they are worthy of their price tags.

Social opinion matters

You cannot hard sell to this generation. This means you have to find creative ways how to reach this generation and how to sell your products to them. If you can manage to convince a small portion of this generation to support your products and services, that could create a domino effect.

What is important to these millennials is the social opinion of their peers. Once you get approval from their peers, you will more than likely be able to tap into this generation.

Reliability of connections

This is the first generation of digital natives. The baby boomers had no phones of their own. Generation X has no social media. These millennials have access to everything—all the information that their smartphones can gather.

They are connected to their friends almost 24/7 and they can access the latest information with a few clicks of their fingertips. Their affinity to technology help shape how they connect and associate with brands. Your business needs a presence on all social media platforms and to use this presence convincingly.