There is simply no way your Tampa nightlife business can survive without a digital footprint. Everything is going digital now, including the information you need to get to your customers. If you want to give your business a fighting chance in the industry, you have to invest in a mobile app that can boost customer satisfaction.

Here are the six elements that your mobile app must have:

Booking

Your mobile app should allow customers to book and pay for tickets in advance. You may have a special event at your bar or your club. You should make the tickets available in the app so your customers can purchase them without going to your website or contacting you over the phone.

Remember that customers want things to be easy for them so you should offer the necessary information in the app, as well as the chance to pay for the tickets through the app.

Push notifications

If there is an update about the menu or an event happening in your club, you should be able to reach customers with that information.

If they turned on push notifications for your app, they will get that information in real time. Otherwise, they will still be able to see the updates once they open the app.

Events calendar

Show your customers what to expect by having a digital calendar. This information will allow them to set their schedules and fix their social calendar accordingly.

Users of the app can add the events they want to attend to their own mobile calendar. That will help them not to forget about an event happening in your bar or a ticket they have already purchased.

Loyalty scheme

Reward your customers with points every time they purchase something from your bar—whether it’s a ticket for an event or a cocktail drink.

They can continue to collect these points until such time they can use them to get a discount from your club. You can also offer them a free shot from time to time because of the number of times they have gone to your club in a month.

Directions

Use the wonders of GPS to direct app users to open the doors to your club. You can put a map there, as well as a general direction about how to go to your place. The app should be integrated into another app like Google Maps or Waze, so it’s easier for customers to get to your club.

Gallery

Show photos of how fun it is in your bar. You should allow customers to contribute to this gallery as long as they submit the photos to you first. This is a good way to develop and increase the engagement of your online community.