Every generation comes with a new breed of trends, habits, and preferences. Millennials, in particular, are reshaping the way we order and consume food from Lakeland restaurants.
With an attachment to technology and their eyes glued to their smartphones all of the time, millennials are a unique breed that changes the way restaurants serve their food and choose their menu.
Although millennials like trying out new restaurants and new experiences, it is harder to keep them coming back to your business. They constantly want new things to post on their news feed, so that means you have to find innovativeness in every turn.
Add creativity and customization
As mentioned above, millennials want to try new things and they want to be a part of the process of creating their food. This is the reason why deconstructed meals have become a trend in the past. Millennials want to feel that they are creating their own meals and that they are in control of what they put in their bodies.
Your restaurant must be willing to introduce new items on a regular basis because this will encourage these dynamic individuals to keep coming back to your business.
Utilize technology
About 40 percent of millennials have used technology to order food and have it delivered straight to their homes or workplaces. Options for mobile ordering, pickup, and delivery should be a part of your business agenda.
Food delivery is another multi-billion industry that could grow exponentially in the coming years. Another thing you should consider is how other consumers think about your restaurant and the kind of food and the services you provide.
Since online forums, Yelp, Facebook reviews, and Google reviews have captured a wide audience, you should not ignore these technologies and instead harness their power to benefit your business. Your website should be optimized for mobile phones.
Your delivery and pickup system should accept orders from Facebook Messenger. Your social media accounts should answer inquiries and comments. In short, you should be fully invested in making social media work for your restaurant.
Quality of food
Millennials are more than just an adventure-seeking generation. They are socially responsible, too. They want to know where you are sourcing the ingredients for your dishes and they care if the ingredients are harvested from responsible farming.
They prefer food that comes from ethical and sustainable sources such as farms with cage-free chickens and grass-fed cows. They are willing to pay the differences in prices as long as you comply with their standards.