4 Unique Lakeland Shopping Trends Your Business Needs To Attract Millennials
The millennial generation, which has an estimated $200 billion purchasing power annually, moves fast. Their interests change constantly and you need to keep up with them if you want your business to stay afloat. Your Lakeland shopping business has to audit prices, promotions, and the quality of the store interiors if you want this generation to keep coming back to your store to purchase your products.
Here are the top shopping trends that will attract millennials to your store:
Mobile-optimized business
Going mobile does not only refer to your shop’s website and social media presence. This means that in your brick-and-mortar store, you need to allow “contactless” payments through Apple Pay and Android Pay.
There’s nothing this generation hates more than having to wait for transactions to get processed. They want to be done with their business fast and they want instant gratification. By using the old swipe-the-card process, you are delaying that gratification.
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