What Millennials And Generation Z Expect From Lakeland Shopping
There are four generations of consumers today: the Baby Boomers (those born between 1945 and 1968), the Generation X (those born between 1969 and 1983), the Millennials (those born between 1984 and 1993), and the Generation Z (those born between 1994 and 2002). If you want your Lakeland shopping business to prosper, you need a thorough understanding of two of the biggest consumer groups—the Millennials and the Generation Z.
They want businesses to do more for society
A large portion of Millennials and Generation Z mistrust companies because of labor malpractices and unethical work standards. They want these companies to do more for society and to be responsible for their business’ effects on the environment.
A staggering 68% of a group of Millennials and Generation Z surveyed in 2018 believe that most companies have no interest to contribute beneficially to society. Instead, they simply want to make money.
In fact, many of these consumers prefer giving their supp…
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