Promoting Lakeland Nightlife To Millennials
Millennials are between the age of 18 and 35. Majority of them are about interaction on social media and connecting over their smartphones. They multitask. They make fast decisions. They rely heavily on technology and the internet. They are not totally big spenders, but they are always after the “experience,” particularly when it comes to Lakeland nightlife.
To better serve the millennials, nightlife bars and clubs need to focus on delivering what they are looking for: adventure, experience, fast service, instant gratification, technology, innovation, and social status.
Offer experience and adventure
Millennials want nothing more than a different kind of experience and adventure. That’s what you should offer when you have a nightclub. You cannot be just any ordinary nightclub. There should be something that sets your business apart—maybe you constantly invite a famous local or international DJ or maybe you can offer something more than the usual music and dancing.
H…
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