With millennials having the greatest buying power, marketers are all fighting to get their brands and concepts in front of this segment of the population. With hundreds of millions of dollars on their disposal, Tampa restaurants should perfect their strategies to appeal to this generation.

Here are four things that millennials want and expect from restaurants that they try out:

Customization

Millennials are body- and health-conscious. They want to consume food that is good for them, so giving them the option to create their own meals will be a plus for your business. They love having control over what they eat whether it’s a bowl, burger, sandwich, burrito, salads, etc.

Picky eaters can stick with their favorite ingredients while the more adventurous eaters can mix the traditional ingredients with some new ones. This option is perfect for both types of diners.

Sourcing details

Millennials are concerned if they are eating food with GMOs or if the ingredients are sourced from Chinese farms that pay their workers nothing. They want to know how the ingredients are sourced, so this information should be a part of your menu.

They want ingredients that are organic, locally sourced, and vegan. They also want the ingredients to come from sustainable sources.

On-the-go food

Have you ever thought that spaghetti could be eaten on the go? Apparently, millennials are letting go of the thought of eating their meals sitting down and instead, they often turn to snacks and on-the-go meals they can consume while walking to work or doing their jobs.

You need to offer these grab-and-go options such as burgers, portable pasta, and shake salads that they can eat even when they are on the move.

Protein-packed diets

The Keto Diet and Whole30 are not just diet fads. These are healthy eating programs that millennials follow to a T. These diets are focused on eliminating carbohydrates and eating only food that is packed with protein and monounsaturated and polyunsaturated fats, also known as the “good fats.”

But these are not the only diet programs that this generation follow. There is the Pescatarian Diet also that allows only the consumption of green and leafy vegetables. There are other diet programs, too, especially the ones being endorsed by big celebrities like Beyonce.

As a business, you have to be in tune with what this generation is following and you have to customize your menu according to what they are after.